Technical Sales Representative

Technical Sales Representative

Our client is seeking a Technical Sales Representative to support sales of pipeline equipment and winch attachments for heavy equipment. This role focuses on building strong customer relationships, understanding job requirements, delivering technical solutions, and driving revenue through prospecting, product demonstrations, quoting, and closing opportunities.

The ideal candidate brings strong industry knowledge, a consultative sales approach, and the ability to manage the full sales cycle while providing ongoing technical and customer support.

Key Responsibilities

Sales & Business Development

• Prospect, generate leads, present solutions, negotiate contracts, and close sales for equipment and attachments.

Customer Relationship Management

• Build and maintain relationships with pipeline, general, utility, railroad, and earthmoving contractors and dealers.

Product Expertise

• Develop strong knowledge of equipment applications, features, and benefits to recommend optimal solutions.

Technical Support

• Assist customers with product selection, installation, and performance optimization.

• Serve as a liaison between customers and engineering or product teams.

Sales Process & Administration

• Prepare quotes, proposals, and documentation.

• Maintain CRM records and follow up on RFPs and opportunities.

Market Awareness

• Monitor industry trends, new products, and competitive activity.

Marketing & Events

• Attend trade shows, industry events, and networking opportunities.

Qualifications & Skills

• Proven sales experience, preferably in heavy equipment, construction, or related industries.

• Strong understanding of construction equipment, processes, and attachments.

• Excellent communication, negotiation, presentation, and organizational skills.

• Ability to work independently and manage a territory or book of business.

• Proficiency with CRM systems and Microsoft Office tools.

• Self-motivated, results-driven, and solutions-oriented mindset.

Work Environment

• In-office and travel to customer locations and job sites (approximately 30–50%).

• Hands-on product demonstrations and field support required.

Benefits

• Health, Dental, and Vision Insurance

• Company-sponsored Long-Term Disability and Life Insurance

• Paid Vacation, Sick Time, and Holidays

• Voluntary Insurance Options

• 401(k) Plan