TikTok Shop - Assortment Strategy Manager

About the Team

The global e-Commerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.

Responsibilities:

• Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on TikTok Shop.
• Develop product assortment strategies that strengthen platform supply and ensure products align with market demand.
• Partner with merchant strategy teams and industry teams to guide supply development in priority product categories.
• Supported major campaigns and marketing initiatives by identifying high-potential products and category opportunities.
• Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness.
• Monitor product performance and market trends, and continuously refine assortment strategies to support sustainable growth.

Minimum Qualifications:

• Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field.
• 5+ years of experience in e-commerce, marketplace strategy, category management, consulting, retail strategy, or related industries.
• Strong analytical capabilities and experience using data to identify business opportunities.
• Familiarity with consumer trends and retail or e-commerce market dynamics.

Preferred Qualifications:

• Experience working in marketplace platforms, retail strategy, consulting, or category management.
• Strong business judgment and structured problem-solving capabilities.
• Experience working with data to support business analysis and strategic planning.
• Self-driven with strong ownership and the ability to adapt in a fast-moving environment.