TikTok Shop - Content Governance Policy Program Manager

The Global E-Commerce Governance and Experience (GNE) team helps build a safe and trusted environment for businesses, creators, and communities. We develop policies that support responsible participation, detect and prevent fraud and abuse, and design the support experiences that resolve issues and strengthen trust.

We sit at the center of this e-commerce ecosystem, working closely with business, product, engineering, and legal teams, and applying AI to deliver trust and support at scale. Getting this right means protecting users while giving businesses and creators a platform they can grow on.

You will work on complex problems where user experience, safety, and support quality come together, helping shape safe and trusted interactions across the global e-commerce ecosystem.

E-commerce's Governance and Experience (GNE) organization is dedicated to building a safe, sustainable, and high-trust marketplace where every customer enjoys a seamless purchase experience.

TikTok Shop s content ecosystem operates at a scale where policy decisions directly shape the experience of millions of sellers, creators, and buyers. As a Content Governance Policy Manager, you will be responsible for designing and operationalising content standards that protect platform integrity and support commercial growth. This is a strategic role at the intersection of policy, product, and enforcement - you will not just implement existing frameworks but build and refine the structures that determine how content risk is identified, prioritised, and acted upon across global markets.

Responsibilities

• Identify and analyse platform content risk trends, establish risk prioritisation, and translate insights into actionable policy responses.
• Design enforcement frameworks (including severity tiering, escalation paths, and moderator tools) to ensure consistent and proportionate compliance. Build core content quality standards focused on integrity, trust, and quality.
• Oversee policy implementation for overseas e-commerce, ensuring operational readiness across moderation, product, and business teams. Drive alignment of policy standards across regional markets, balancing global consistency with regulations and cultural context.
• Continuously evaluate existing policies, identify gaps and edge cases, and lead execution of optimisation plans.
• Collaborate with business operations to assess the commercial impact of policy decisions. Minimum Qualification(s):
• Bachelor s degree or above.
• Demonstrated experience in content policy development.
• Experience designing tiered or structured enforcement frameworks, with the ability to translate policy intent into operational moderator guidance.
• Strong stakeholder management skills, with the ability to work cross-functionally across Policy, Product, Legal, and Operations in a complex, fast-paced environment.
• Ability to independently conduct data analysis to support policy decisions, including querying datasets and building reporting frameworks.
• Experience working with or alongside Trust and Safety, Legal, or Product teams in a cross-functional capacity.
• Fluency in Mandarin and English is required for this role, including an ability to communicate business terminology with ease.

In this role, you will be collaborating extensively with partner teams based in China and across APAC such as product, business operations among others. This collaboration is necessary to support the strategy alignment and drive improvement to the creator and content strategy operations.

Preferred Qualification(s):

• Backgrounds in e-Commerce integrity, Trust and Safety, or social media platform governance.
• Familiarity with e-Commerce platforms, online marketplaces, or social media content ecosystems.