About Us:Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.
Position Overview:We are seeking a seasoned Communications Manager with specific experience working on
Transportation and Transit programs to lead, manage, and implement public education and outreach campaigns focused on roadway safety, transit use, and responsible driving behavior. The ideal candidate brings a strong background in marketing and communications, and a deep understanding of transportation, traffic safety, and public behavior change. This role is perfect for a strategic thinker and hands-on executor who thrives in a collaborative environment and has experience managing campaigns around issues such as seatbelt use, distracted driving, impaired driving, pedestrian and cyclist safety, and encouraging public transit use.
Key Responsibilities:- Develop and lead large-scale public education campaigns related to transportation safety and transit awareness.
- Manage multi-channel marketing strategies including digital, print, radio, out-of-home, and grassroots outreach.
- Collaborate with stakeholders such as the Department of Transportation, transit agencies, law enforcement, advocacy groups, and community partners.
- Conduct research, message testing, and audience segmentation to inform campaign strategy.
- Oversee creative development, including messaging visuals, and media placement.
- Track campaign performance, analyze data, and optimize for impact and reach.
- Lead project planning, timelines, budgets, and vendor coordination.
- Facilitate community engagement, outreach events, and public education initiatives.
- Ensure compliance with client and regulatory requirements on all campaigns.
Qualifications: - 5+ years of experience in marketing, communications, or public relations, with at least 2 years focused on transportation, public safety, or behavioral change campaigns.
- Demonstrated experience managing public awareness efforts around topics such as seatbelt use, safe driving, public transit ridership, pedestrian/cyclist safety, or similar.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Experience working with government agencies, transportation departments, or transit authorities a plus.
- Knowledge of marketing analytics tools and campaign performance metrics.
- Passion for transportation safety, equity, and sustainability.
Preferred Skills: - Familiarity with Vision Zero, Safe Streets initiatives, or FTA/FTA-funded programs.
- Experience with multilingual or culturally competent campaign development.
- Creative direction or experience working closely with designers and media teams.
- Crisis communications or media relations experience.
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