User Acquisition Data Analyst
Location: El Segundo, CA
Pay: $55–$60/hour
Contract: Short-Term W2 Contract
Industry: Consumer Products / Mobile Gaming
Job Summary
We are seeking an experienced User Acquisition Data Analyst for a short-term W2 contract supporting a mobile growth marketing team in El Segundo, CA. This role will step into an established analytics function and maintain critical reporting, forecasting, dashboarding, and campaign analysis during a team member’s leave.
The ideal candidate has 3–5 years of marketing analytics or data science experience supporting mobile user acquisition and can quickly become productive in an existing data environment. This is a hands-on position requiring strong SQL, dashboarding, mobile UA analytics, attribution, and data visualization skills.
Responsibilities
- Own recurring user acquisition reporting, including daily performance monitoring, weekly performance reviews, budget pacing, and monthly reporting.
- Analyze cost, CPI, installs, retention, revenue, ROAS, CTR, CVR, and IPM across channels, platforms, and geographic markets.
- Provide actionable insights on channel efficiency, media mix, campaign performance, and optimization opportunities.
- Partner with User Acquisition and Finance teams on paid CPI forecasts, budget projections, and paid-install forecasting.
- Conduct ad-hoc analysis to determine which campaigns and creatives should be scaled or adjusted.
- Perform statistical significance checks and support data-driven campaign optimization.
- Reconcile data across Singular, Firebase, SKAN, and app store reporting sources.
- Troubleshoot dashboards, automated reporting, MMP configurations, and data-quality issues.
- Partner with data and platform teams to maintain reliable data pipelines.
- Build and enhance dashboards using Tableau, Looker Studio, and Mixpanel as needed.
- Support new data-model development and analytics initiatives as capacity allows.
Qualifications
- Bachelor’s degree required.
- 3–5 years of experience in marketing analytics or data science, preferably supporting mobile user acquisition.
- Advanced SQL skills, ideally within BigQuery.
- Strong experience with Tableau, Looker Studio, and/or Mixpanel.
- Hands-on understanding of mobile user acquisition metrics and performance marketing analytics.
- Experience working with MMP data, SKAN, mobile attribution, and app store/console reporting.
- Strong ability to analyze customer/user acquisition performance and translate data into actionable recommendations.
- Ability to work independently and quickly ramp up within an established analytics environment.
- Strong communication skills with the ability to present clear insights to marketing, Finance, and leadership stakeholders.
Preferred Qualifications
- Python or R experience for statistical modeling, analysis, or automation.
- Experience with mobile gaming analytics and player/user behavior.
- Knowledge of hybrid monetization models, including in-app purchases (IAP) and in-app advertising (IAA).
- Experience designing or analyzing A/B tests, geo-lift studies, or incrementality testing.
- Experience reconciling data across multiple attribution and analytics sources.
- Familiarity with maintaining standardized campaign and reporting taxonomies.
Why Apply?
This is a great opportunity for an experienced marketing or user acquisition analyst to join a high-profile digital gaming environment supporting recognizable consumer brands. The role offers $55–$60/hour on a W2 basis and the opportunity to work hands-on with mobile acquisition data, campaign performance, forecasting, attribution, and analytics platforms.
If you have strong SQL, mobile user acquisition analytics, and dashboarding experience and can hit the ground running in a fast-paced environment, we’d like to hear from you.
#LI-PH1
#INDPRO