Job Description:
Digital Studios is focused on building digital products, platforms, and experiences that deepen fan engagement and expand the ways consumers connect with ***'s iconic brands.
Within it, *** Game Studios is the self-publishing team growing ***'s portfolio of mobile games — building free-to-play titles on ***'s most recognized IP, including Barbie, Hot Wheels, and UNO, each with over 90% brand recognition. We operate as a publisher: game development is external, and we own growth, publishing, and the platform that supports both, with multiple titles in development across multiple studios. Our team spans User Acquisition, Product Marketing, Analytics, Creative Strategy, and Publishing, and we partner closely with internal game studios, brand teams, analytics, creative, product, engineering, and external partners to deliver engaging player experiences while driving sustainable business growth.
The Opportunity
As a User Acquisition Data Analyst on the Mobile Growth Marketing team, you'll step into an established analytics function and keep it running during a team member's leave. Your focus is continuity: delivering the recurring reporting and forecasting cadence that the UA, Finance, and leadership teams rely on, running ad-hoc deep dives that guide campaign and creative optimization, and keeping dashboards and data pipelines healthy. As capacity allows, you'll also take on new dashboard and data-model development.
This is a hands-on role for an analyst who can ramp quickly, operate independently in a live UA environment, and pick up an existing cadence without heavy onboarding.
What Your Impact Will Be- Own the recurring UA reporting cadence — daily performance monitoring, the weekly UA performance review, weekly budget pacing for Finance, and the monthly UA committee report — covering cost, CPI, installs, retention, and revenue, split by channel, platform, and geo.
- Turn report outputs into decisions by layering in the interpretation: weekly insight on channel efficiency, media mix, and optimization levers for the UA and product teams.
- Partner with UA and Finance on forecasting — paid CPI estimates and daily/weekly/monthly budget and paid-install projections against monthly budgets.
- Run ad-hoc deep dives to guide optimization: which campaigns and creatives to scale up or down, plus statistical-significance checks on IPM, CTR, CVR, and ROAS.
- Maintain data integrity and dashboards — reconcile data across attribution (Singular), Firebase, SKAN, and store consoles; troubleshoot dashboard, automated-report, and MMP configuration issues; and partner with the data/platform team on pipeline health.
- Build as capacity allows — new MixPanel, Looker Studio, and Tableau dashboards on request, and support for new data-model design.
- What We're Looking For
- 3–5 years in marketing analytics or data science supporting mobile user acquisition
- Advanced SQL (ideally BigQuery), with the ability to work independently in a live data environment from day one
- Strong dashboarding and data-visualization skills in Tableau, Looker Studio, and/or Mixpanel
- Solid grasp of mobile UA metrics and attribution — MMP data, SKAN, and store/console reporting
- Comfort translating analysis into clear, decision-ready insight for UA, Finance, and leadership audiences
Preferred Qualifications- Experience with hybrid monetization models (IAP + IAA) and mobile gaming user behavior
- Python or R for statistical modeling and automation
- Experience designing and analyzing A/B tests, geo-lift, or incrementality studies
- Familiarity with data reconciliation across multiple attribution sources and consistent taxonomy standards