OverviewWe are seeking a UX Strategist to take ownership of optimization strategy across a portfolio of eCommerce clients — leadingwith data prowess, sharp analytical judgment, and the ability to turn performance data into a compelling story that drivesaction.This is a leadership role, not a support function. The UX Strategist owns the end-to-end optimization strategy for each account: the analytics and measurement foundation it's built on, the roadmap it produces, and the narrative that gets stakeholders to act. You set the direction; cross-functional teams execute against it.You will operate at the intersection of analytics leadership, UX strategy, and business consulting — using platforms like GA4, Shopify, and testing tools not just to report on performance, but to build the measurement backbone that makes every insight defensible and every recommendation persuasive.The ideal candidate is a strategic operator and a strong storyteller with data who can:
Own optimization strategy end-to-end — from measurement design through roadmap to results
Connect onsite behavior to business outcomes with rigor and clarity
Lead experimentation programs tied to revenue, LTV, and retention
Turn dense analytics into a performance narrative that moves clients and stakeholders to act
Core Responsibilities1. Own Optimization Strategy & Data-Driven Opportunity Identification
Take ownership of the optimization strategy for each account — setting direction, not just surfacing findings
Analyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journey
Connect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.) with demonstrated data process
Lead the development of prioritized optimization roadmaps aligned with client business goals
Evaluate opportunities using structured prioritization frameworks (impact, effort, confidence)
Balance short-term wins with long-term strategic initiatives, and defend the trade-offs with data3. Experimentation Leadership
Own and lead A/B testing programs across multiple clients
Define hypotheses rooted in data and behavioral insight
Partner with design and development teams to execute experiments
Analyze results with statistical rigor and lead the scaling of winning solutions across the experience4. Analytics, Measurement Strategy & Performance Reporting
Own the measurement strategy for each account: custom events, funnel tracking, and KPI architecture within GA4 andShopify
Identify tracking gaps and lead engineering/data partners through robust event instrumentation
Build reporting and dashboards (GA4, Looker, etc.) that make performance and experiment impact instantly legible
Own the performance narrative end-to-end — what happened, why it happened, and what to do next — turninganalytics into a story stakeholders act on5. Client Strategy, Advisory & Performance Storytelling
Serve as the strategic and analytical lead for clients, guiding optimization decisions with clarity and authority
Present insights and performance narratives with compelling, business-focused storytelling that lands with seniorstakeholders
Bridge data, UX, and business strategy into a single, coherent point of view6. Cross-Functional Leadership & Execution
Lead collaboration with UX designers, UI developers, and project managers to bring recommendations to life
Ensure strategic intent survives design and development execution
Drive alignment across teams and accounts, leading without relying on direct authority7. Continuous Optimization & Performance Measurement
Define and evolve KPIs and measurement frameworks aligned to revenue, LTV, and retention
Track performance of optimization initiatives and iterate based on results
Establish scalable, repeatable measurement and reporting processes across accounts
RequirementsExperience & Expertise
5–8+ years in UX, CRO, Product Analytics, or Digital Strategy, with demonstrated ownership of optimization strategy — not just execution
Proven track record of driving measurable business impact through data-driven optimization
Deep expertise in Google Analytics (GA4), Shopify analytics & reporting, and A/B testing platforms (e.g. Optimizely, Convert, Shoplift, VWO, Intelligems)Data & Analytics Process
Strong command of GA4 event architecture, including custom event design, funnel setup, and debugging tracking issues
Skilled at analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunities
Ability to translate raw, complex data into clear reporting and executive-level insight — this is a core strength, nota secondary skillAnalytical & Strategic Thinking
Strong quantitative skillset with the ability to interpret complex, ambiguous datasets
Ability to connect user behavior with business performance and financial outcomes
Experience owning and prioritizing optimization roadmapsExperimentation & CRO
Hands-on experience designing, executing, and analyzing A/B tests
Strong understanding of experimentation frameworks and statistical significance
Ability to lead and scale experimentation programs across multiple initiativesPerformance Storytelling & Communication
Exceptional storytelling ability — translating dense data into a clear, actionable, business-relevant narrative
Experience working directly with clients or stakeholders in a consultative, advisory capacity
Confidence presenting to senior stakeholders and influencing decision-making through data-backed narrativeLeadership & Cross-Functional Collaboration
Demonstrated ability to lead optimization strategy across design, development, and product teams
Ability to drive execution and influence outcomes without direct authority
Strong ownership, organization, and accountability
Nice to Have
Experience in eCommerce, subscription models, or DTC brands
Familiarity with tools like Hotjar, FullStory, Elevar, Looker, or BigQuery
Background in UX design or product strategyWhat Success Looks Like in This Role
You own the optimization strategy for multiple client accounts and consistently surface high-impact opportunities
Your analytics and reporting are trusted as the single source of truth for performance
Your recommendations, and the story you tell with data, directly influence conversion, revenue, and retention
Clients view you as a strategic leader and trusted advisor — not just an analyst
You elevate how teams think about data, experimentation, and optimization strategy
Why This Role MattersAt Anatta, we don’t just analyze performance — we drive outcomes.The UX Strategist leads the bridge between data and decision-making: owning the analytics, owning the strategy, and owning the story — so every insight leads to clear action, measurable impact, and continuous growth
The duties and responsibilities described here are not a comprehensive list and the scope of the job may change as necessitated by business demands. Anatta Design reserves the right to revise the job description as circumstances warrant.
What are the perks?
We do our best to make sure employees are supported in everything they do. We offer a range of benefits and perks:
Remote first organization
Full medical, dental, vision, disability, and company paid life insurance
Employer 401(k) contributions
Employee assistance program
Start accrual with 20 days of PTO annually + holidays
Annual winter break: We close the week between Christmas and New Year's so everyone can truly disconnect and recharge
Paid parental leave
Company events, happy hours, and retreats
Budget for continuing education
Other perks vary by location
Physical demands requirements
Common office/desk environment that involves long periods of time at a stationary desk with extensive computer work that requires repetitive motion of the wrists, hands, and/or fingers.
If this role is filled in the US, the annual salary range is $120,000 USD - $130,000 USD and is commensurate to several factors that are unique to each candidate, including but not limited to years of experience, skill set / qualifications, and geographical work location considering differences in cost of living, therefore, actual base pay offered may vary.
Compensation Transparency & Pay Philosophy At Anatta Design, we believe in fair and competitive compensation based on location. We post salary ranges in compliance with state requirements for U.S.-based roles, ensuring transparency for candidates in those regions. If you are applying from outside the U.S., please note that our pay scales are adjusted based on the cost of living and market conditions in each country.
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Numbers & Facts
Location
Charleston, SC
Salary
$120,000–$130,000 Per Year
Skills
A/B Testingunmatched
Analysis Skillsunmatched
Business Strategyunmatched
Consultingunmatched
Contract Research Organization (CRO)unmatched
Cross-Functionalunmatched
Customer Conversionunmatched
Customer/Client Researchunmatched
Customer/Consumer Behaviorunmatched
Data Analysisunmatched
Data Setsunmatched
Debugging Skillsunmatched
Employee Assistance Planunmatched
Establish Prioritiesunmatched
Google Analyticsunmatched
Instrumentationunmatched
Leadershipunmatched
Life Insuranceunmatched
LifeTime Value (LTV)unmatched
Lookerunmatched
Performance Analysisunmatched
Performance Metricsunmatched
Performance Tuning/Optimizationunmatched
Persuasion Skillsunmatched
Philosophyunmatched
Process Improvementunmatched
Product Designunmatched
Project/Program Managementunmatched
Quantitative Analysisunmatched
Regulatory Complianceunmatched
Reporting Dashboardsunmatched
Sales Qualificationunmatched
Statisticsunmatched
Storytellingunmatched
Strategic Analysisunmatched
Strategic Planningunmatched
Test Programunmatched
Test Toolsunmatched
User Experience Design (UXD)unmatched
User Interface Designunmatched
User Interface/Experience (UI/UX)unmatched
eCommerceunmatched
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