Vice President, Content

POSITION SUMMARY:

The Vice President (VP) of Content for the Dallas Mavericks is a senior leadership role responsible for setting the digital content and social strategy, overseeing the creation and distribution of multimedia content, and building a content-first organization that drives fan engagement, fan acquisition, cultural relevance, revenue, and long-term brand growth across digital platforms.

JOB FUNCTION:

• Develop and implement a comprehensive content and social strategy aligned with the organization's objectives, including fan engagement, fan acquisition, revenue generation, and brand promotion.
• Develop content strategies tailored to key growth audiences, including youth fans, multicultural audiences, and international basketball fans.
• Provide leadership and creative direction for the content organization, fostering a digital-first, audience-centric culture focused on innovation, experimentation, and excellence.
• Lead the organization's approach to emerging platforms, formats, and creator behaviors, ensuring the Mavericks remain culturally relevant and discoverable wherever fans consume content.
• Oversee the creation of multimedia content, including videos, graphics, social media posts, interactive media, and short-form vertical content.
• Establish YouTube as a strategic growth platform capable of serving the full fan funnel-from discovery and fandom development to deeper engagement and monetization.
• Develop scalable creator, influencer, and talent-driven content programs that extend the reach and relevance of the Mavericks brand beyond owned channels.
• Lead content operations, including planning, resource allocation, budgeting, and production workflows to ensure timely delivery of high-quality content.
• Coordinate video shoots, including game footage, interviews, behind-the-scenes content, and promotional videos.
• Oversee video editing and post-production processes to deliver compelling and visually appealing video content.
• Lead the digital and social media teams to distribute content across the Mavericks media ecosystem, including the team''s website, social media channels, and broadcast partners.
• Monitor and analyze content performance, audience behavior, platform trends, and fan growth metrics to continuously optimize strategy and execution.
• Maintain and evolve the Dallas Mavericks'' visual identity, ensuring consistency in branding across all digital content and media channels.
• Collaborate with the Marketing team to create, but not limited to, visual assets, promotional materials, 360 campaign development, etc.

EDUCATION AND EXPERIENCE:

• Bachelor''s degree in a relevant field, such as digital media, visual arts, graphic design, or a related discipline; advanced degrees or relevant certifications are a plus.
• Extensive experience in digital content production and creative leadership, with a strong portfolio of multimedia content and design work.
• Demonstrated success in building digital audiences and growing engagement across social, video, and emerging media platforms.
• Exceptional leadership and project management skills.
• Proficiency in digital content production tools and software, including video editing, graphic design, and content management systems.
• Strong communication and collaboration skills.

The Dallas Mavericks provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.