We are the global fitness powerhouse behind F45 Training, FS8, and VAURA Pilates. Spanning over 1,500 locations in more than 55 countries, we are on a mission to redefine the wellness industry by delivering high-energy, results-driven studio experiences to communities worldwide.
At FIT House of Brands, we live our brand. We are a collective of natural team players with big ideas, united by a passion for creating the world’s greatest workouts. Whether we are supporting our massive global franchise network or innovating on the studio floor, our commitment to community is at the core of everything we do. If you’re ready to crush your goals, elevate the member experience, and build a career that moves the world, you’ve found your fit.
As our VP of Technology, you will lead technology, product, engineering, data, and IT/security across all brands and markets. You will set the technology strategy and roadmap while staying close to execution, including architecture and vendor decisions, budget, and delivery of priority initiatives. Your north star is technology that makes franchisees more profitable and members more engaged.
What You’ll Do
Strategy and Leadership
- Define and execute the technology, product, data, and IT strategy in alignment with corporate objectives and franchisee success
- Own the technology budget (operating and capital) and report on return on investment
- Set the company’s AI strategy, governance, and responsible-use standards, and prioritize high-impact uses across corporate, franchisee, and member-facing operations
- Advise executive leadership on technology investments, risks, and opportunities
Franchisee Enablement and Scale
- Partner with franchise operations and franchisees to turn operational challenges into prioritized technology solutions
- Deliver scalable, integrated platforms that standardize workflows, reduce administrative burden, and provide actionable insights
- Drive a coherent multi-brand architecture across F45 Training, FS8, and VAURA Pilates, using shared platforms where they create scale
- Lead technology onboarding, training, and adoption for new systems and new studio openings
- Support international operations, including localization, multi-currency payments, and regional data privacy requirements
Product, Engineering, and Data
- Provide strategic direction and executive sponsorship to Engineering and Product leaders, who own day-to-day delivery and product roadmaps
- Own the vision for the member digital experience (mobile apps, booking, payments, in-studio technology)
- Own data and business intelligence strategy and governance, including a single source of truth for network performance metrics (revenue, membership, lead conversion, retention)
IT, Security, and Risk
- Lead the Head of IT and Security and hold executive accountability for cybersecurity, system reliability, disaster recovery, and compliance (including PCI-DSS, GDPR, and CCPA)
- Oversee the technology vendor portfolio and major contracts, including build-versus-buy decisions
Requirements
Qualifications
- 10+ years of progressive technology experience, including 5+ in senior leadership; bachelor’s degree in Computer Science, IT, Engineering, or a related field, or equivalent experience
- Proven record delivering technology that drives growth, efficiency, and measurable results in multi-location or distributed environments (franchise, retail, fitness, or wellness preferred; international, multi-brand experience a plus)
- Experience with consumer digital products (mobile, booking, payments) and subscription or membership platforms
- Experience building and scaling teams across in-house staff, offshore resources, and third-party partners
- Broad technical knowledge across software development, product management, cloud, cybersecurity, integration, data analytics, and AI
- Strong executive communication, stakeholder management, and change leadership skills
- Wellness, or other distributed operating environment preferred; experience supporting international, multi-brand operations a strong plus.
Benefits
- Medical, Vision and Dental benefits
- Competitive salary, based on experience
- 401(k)
- Flexible, Unlimited PTO
- Casual dress and laid-back work environment
- Fun, fitness and health orientated environment