Video Producer

JOB TITLE: Video Producer

WAGE/HOUR STATUS: Exempt

REPORTS TO: Director of Public Relations & Communications

PAY GRADE: Pay Grade 2

Working Days: 226

DEPT./SCHOOL: Public Relations & Communications

INITIATED DATE: June 27, 2006

FUNDING SOURCE: 199 Local Funds DATE REVISED: January 30, 2025

DISTRICT PRIMARY PURPOSE:

To assist and promote La Joya ISD in implementing a rigorous curriculum/instructional program that supports student success and achievement.

DEPARTMENT PRIMARY PURPOSE:

Support the ongoing communications efforts of the Office of Public Relations & Communications under the direct supervision of the Director, with an emphasis on photography, videography, editing, digital media, graphic design, and social media management.

QUALIFICATIONS/EXPERIENCE:

Bachelor's degree in communications, public relations, broadcast journalism, or related field.

Three years of experience in communications-related field required, school district experience preferred.

SPECIAL KNOWLEDGE & SKILLS:

• Proficient in linear and non-linear video recording and editing
• Ability to record news packages, video segments, promos and assist in all television media productions
• Experience in television and media production, related to digital video, audio, cameras, switchers, video servers, video streaming, live events and post-production
• Ability to operate, maintain, troubleshoot audio and video equipment
• Strong interpersonal, communication and organizational skills
• Ability to work as a member of a team and maintain a positive office environment
• Ability to identify, analyze and solve problems
• Detail-oriented, self-starter with the ability to multitask, able to change assignments on short notice with little or no direction
• Proficient in social media management
• Familiar with data tracking tools to evaluate reach of content and work produced
• Extensive video editing skills (Premier, After Effects, Photoshop)
• Ability to collect, analyze and interpret data from a wide variety of Understanding digital workflows and transcoding systems
• Knowledge of broadcast environment and master control systems

MAJOR RESPONSIBILITIES AND DUTIES:

• Write scripts, storyboard, shoot and edit video and photography
• Organize, schedule, and execute location, shot list, and footage needed for all
• Design graphics for all related video
• Identify and develop ideas for coverage, features and
• Produce videos,
• Setup and capture studio-quality photographs and
• Prepare promotional information materials as
• Assist in the production of news packages, instructional productions and district
• Assists with social media
• Support organizational communications and
• Fulfill master control, and programming assignments as
• Ability to meet deadlines, prioritize assignments and handle multiple tasks
• Fulfill the production setup for live events and video
• Meet physical demands of job such as loading and unloading of audio and video
• Together with members of the Office of Public Relations & Communications, develop content to promote district programs, products, services, events, and awareness
• Assist in coverage of events, including but not limited to, banquets, celebrations, special meetings, and This includes after-hours meetings or activities as assigned.
• Collaborate with district staff across departments to reach department
• Perform other duties as assigned by the Director of Public Relations &

WORKING CONDITIONS:

MENTAL DEMANDS:

Ability to communicate effectively (verbal and written); maintain emotional control under stress; interpret policy, procedures and data; coordinate varied projects/programs; meet deadlines; ability to use and learn from technical self-paced pre-certification courses.

PHYSICAL DEMANDS/ENVIRONMENTAL FACTORS:

Occasional irregular hours; frequent and repetitive hand motions; prolonged use of computer workstations; some district wide travel; frequent standing, bending, kneeling and lifting.

POSITION WORKING DAYS: 226 Days

All applications must be submitted online for professional and clerical positions to the La Joya ISD Office of Human Resources Department. (www.lajoyaisd.com)

This document describes the general purpose and responsibilities assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required. I have read and fully understand the d ties and responsibilities this position is to provide to my campus/department.

EMPLOYEE NAME:

EMPLOYEE SIGNATURE: DATE:

SUPERVISOR'S NAME:

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