Description
At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand - you become part of Gingham Nation, where people are at the center of everything we do.
We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.
The Visual Specialist contributes to the development and execution of visual merchandising strategies that elevate the retail experience, strengthen brand equity, and deliver customer-focused storytelling across Bath & Body Works International stores.
This role collaborates with cross-functional teams, including Creative, Marketing, Merchandising, Store Design, and Visual Communications, to develop visually compelling and commercially effective merchandising solutions. The Visual Specialist supports seasonal floorsets, product launches, visual tests, new store openings, and special initiatives from initial concept development through in-store delivery.
Approximately 90% of the role focuses on virtual store design and the development of in-store visual merchandising strategies for assigned store formats.
Responsibilities
- Supports the Visual Merchandising team in developing brand-elevating, customer-focused product presentations that drive traffic, conversion, and product discovery.
- Executes creative concepts, seasonal floorsets, product launches, visual tests, and special projects using IWD merchandising software. Previous IWD experience is not required.
- Creates and maintains virtual store renderings, merchandising plans, floorplans, and presentation materials that clearly communicate visual direction.
- Supports the development of visual merchandising strategies from initial concept through final in-store execution.
- Owns assigned projects and deliverables, including project timelines, revisions, cross-functional feedback, and final visual recommendations.
- Prioritizes and manages multiple projects to meet established visual, merchandising, and marketing milestones.
- Develops consistent, innovative, and commercially effective merchandising solutions that improve the customer experience and support brand objectives.
- Adapts visual merchandising strategies to support varying international store formats, fixture packages, product assortments, and market needs while maintaining brand consistency.
- Collaborates with Creative, Marketing, Merchandising, Store Design, Visual Communications, and international partners to ensure visual direction is strategically aligned and operationally executable.
- Reviews virtual store designs and visual documents for accuracy, product placement, fixture capacity, operational feasibility, and brand consistency.
- Uses business insights, customer feedback, and store observations to identify opportunities that improve product visibility, customer navigation, and sales productivity.
- Conducts competitive and market research across fashion, beauty, interiors, retail, and emerging consumer trends to inspire innovative visual solutions.
- Visits stores and markets to understand customer and business needs, evaluate execution, and identify future opportunities.
- Supports market visits, new store openings, floorset installations, and other visual merchandising initiatives as needed.
- Incorporates cross-functional and leadership feedback while maintaining the integrity of the overall visual strategy.
Qualifications
Qualifications
- 2 to 4 years of experience in visual merchandising, retail design, store planning, or a related creative field.
- Demonstrated ability to translate creative concepts and product strategies into clear, customer-focused visual presentations.
- Experience working in a fast-paced environment with strong attention to detail and the ability to manage multiple priorities and deadlines.
- Understanding of product positioning, visual storytelling, fixture capacity, and customer shopping behavior.
- Strong written, verbal, and visual communication skills.
- Strong presentation skills with the ability to clearly explain visual concepts and recommendations.
- Collaborative working style with the ability to build effective cross-functional partnerships.
- Ability to receive, interpret, and apply feedback while balancing creative, commercial, and operational considerations.
- Proficiency with Mac or Windows operating systems and working knowledge of Adobe Creative Suite.
- Experience with IWD merchandising software, virtual store design platforms, space-planning tools, or similar software is preferred but not required.
- Ability to learn new systems, tools, and technologies quickly.
- Travel may be required for new store openings, market visits, floorset installations, and other business needs.
Education
- Bachelor's degree in Visual Merchandising, Fashion Merchandising, Marketing, Art, Design, or a related field preferred.
- Equivalent professional experience will also be considered.
Core Competencies
- Drives Results
- Action Oriented
- Collaborates
- Decision Making
- Nimble Learning
Benefits
Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good - every day. Benefits for eligible associates include:
- Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- No-cost mental health and well-being support through our Employee Assistance Program (EAP).
- 401(k) with company match and Associate Stock Purchase Program with discount.
- Opportunity for paid time off, paid parental leave and access to family building benefits.
- Home, auto and pet insurance and a company-provided Care.com subscription.
- Tuition reimbursement and scholarship opportunities for post-secondary education.
- Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
- Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Washington Fair Chance Act Guide
We are an equal opportunity employer. We do not make employment decisions based on an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
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