VP Branch Market

Role:

A Vice President Branch Market's primary responsibility is to facilitate the growth and development of an assigned market area with branch or branches total combined deposits over $100 Million while ensuring exceptional member service is being delivered. To accomplish this, the Vice President Branch Market is responsible for supervising Assistant Market Managers and Assistant Market Manager II's while overseeing the member service operations of the branch. Also, the Vice President Branch Market is responsible for exercising independent judgment in the areas of branch operations and staffing and providing a full array of deposit and lending services.

Essential Functions & Responsibilities:

• 40% Attract new external business relationship opportunities through a focused calling and sales effort. Nuture existing relationships with select employer groups (SEGs) to develop business and promote and refer other lines of business. Represents the credit union as appropriate in relationships with members, sponsor organizations(s), suppliers, other financial institutions and similar groups.
• 15% Lead, develop and implement all branch sales and member service initiatives. Execute growthstrategies and promote and develop sales and referral skills of branch staff.
• 15% Monitor and manage overall branch operations and operating results relative to established objectives and ensures appropriate steps are taken to correct unsatisfactory conditions. Monitor all branch activities to ensure they are in compliance with established credit union policies and procedures.
• 10% Provide deposit services information to members and recommend appropriate products to meet their needs. Manage the lending function for the branch and underwrites consumer loans up to the amount assigned per credit union policy.
• 10% Hire, review, schedule, train, coach, motivate and monitor the work of branch personnel. Conduct performance reviews and allocate resources to meet operational needs within the department.
• 10% Maintains communications with main office and management; prepares and submits standard reports; attends scheduled management meetings.

Performance Measurements:

1. Attract new external business relationship opportunities through a focused calling and sales effort.
2. Visit existing assigned SEGs to provide information and updates regarding product and service offerings and promotions. Conduct on-site sign-up sessions to respond to inquiries from current and prospective members.
3. Present seminars (in conjunction with other staff members) on financial services related topics.
4. Initiate and actively develop relationships with top depositors, most profitable members and other key membership groups identified for the region.
5. Participate in civic and community groups to identify and attract new business opportunities and to promote market awareness.
6. Provide referrals to other lines of business.
7. Meet or exceed annual budgeted branch operating and growth plans while maintaining or improving the financial stability of the branches within assigned region. Track progress monthly and make adjustments accordingly to stay on target to achieve goals. Monitor and coach individual branch team members toward achievement of goals.
8. Effectively evaluate the efficiency of the assigned regional branch territory and develop specific recommendations for improvements to personnel, facilities, products, pricing, policies, and processes.
9. Assist with researching and developing products and services that would benefit branch demographics by region and present ideas and recommendations to management for deposit, loan and membership strategies.
10. Provide deposit services information to members and recommend appropriate products to meet their needs.
11. Oversee the lending function for the branches; provide lending information, interview applicants and approve loans up to authorized level for consumer loans including but not limited to auto loans, home equity loans and mortgages.
12. Oversee Member Service operations and monitors activity at the branch to ensure quality service is provided to members adjusting workloads as necessary. Responsible for training, motivating, scheduling, coordinating and evaluating staff including making recommendations concerning hiring, promoting and terminating employees.
13. Perform member services related duties as necessary, including but not limited to operating a cash drawer, opening new accounts and balancing accounts.
14. Promote a sales culture within the branch. Coach and develop employees to identify cross sales opportunities and ongoing opportunities for growth and development.
15. Working with branch management staff to monitor the branch cash fund, including disbursement, replenishment and reconcilement. Oversee the ordering of weekly vault cash shipment for branch and verification of daily balances for Member Service Representatives at each branch. Ensure that surprise cash counts are being conducted periodically as outlined in the Security Policy.
16. Provide informed, professional and accurate service and support to all members and associates.
17. Keep management staff and supervisor informed of branch activities and employee job performance. Make recommendations concerning improvements to operations at branches within regional territory. Upon approval, implement recommendations.
18. Assist in developing and implementing credit union policies and procedures while ensuring all branch activity is in compliance with applicable laws and regulations.
19. Manage, coordinate and recommend purchase of equipment and supplies.
20. Responsible for general day-to-day maintenance of the branch facilities. Communicate maintenance needs to the Facilities & Maintenance Specialist to ensure building and grounds are well maintained.
21. Provide service and support for maintenance of credit union ATMs as needed.
22. Responsible for monitoring and implementing safety and security policies, procedures and mechanisms at assigned branches. Test systems and maintain records as necessary.
23. Assist other departments and branches as needed.
24. Participate in training and professional development activities to acquire and maintain standards established by the credit union. This could include attending conferences, seminars and workshops as directed by management. Maintain personal eligibility and continuing education requirements necessary to obtain and maintain licenses required for position.
25. Becomes familiar with and abides by policies, procedures and guidelines set forth by the credit union, e.g. Security; Bank Secrecy Act; Identity Theft and Red Flags; Cash Over/Short Guidelines; Check Cashing and Holds; Confidentiality; etc.
26. Maintain a current understanding of lending regulations and comply with policies and regulations including, but not limited to, Bank Secrecy Act, Truth in Lending, Fair Lending, RESPA, HMDA, FCRA and the SAFE Act.

Knowledge and SkillsExperienceThree years to five years of similar or related experience.EducationA high school education or GED.Interpersonal SkillsWork involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.Other Skills

• Measured experience in sales activities and sales results.
• Strong analytical and problem-solving skills.
• Solid experience in developing and implementing sales-related tactical plans and executing on sales efforts, behaviors and results.
• Thorough knowledge of Financial Services Industry products and services and industry regulations.
• Strong financial, problem solving and analytical skills.
• Requires intermediate mathematical skills (calculations and concepts involving decimals, percentages, fractions, etc.)
• Must be able to operate a personal computer and possess a functional knowledge of Microsoft Word and Excel.

Physical Requirements:

• Involves sitting most of the time.
• Walking and standing are required occasionally.
• Repetitive finger movements to perform typing or otherwise working with paper files and documents.
• Require close visual acuity to prepare and analyze data and figures; view a computer terminal; read; and assess work quality.

Work Environment:

• Not substantially exposed to adverse environmental conditions.
• State of Pennsylvania residency required.

Due to the nature of this role within a financial institution, candidates must be bondable in accordance with the Credit Union’s bonding requirements and successfully complete all pre-employment requirements, including a background check and drug screening.Candidates must also be legally authorized to work in the United States without sponsorship.

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