VP & General Manager

VP & General Manager

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Careers at WJXT/WCWJ

Published: November 10, 2026 at 5:25 PM

Tags: Careers at WJXT, Careers at WCWJ

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Careers at WJXT/WCWJ

VP & General Manager

Published: November 10, 2026 at 5:25 PM

Tags: Careers at WJXT, Careers at WCWJ

As VP & General Manager of WJXT/WCWJ, you'll be a forward-thinking media leader who challenges industry norms and embraces change, bringing deep experience without being bound by legacy thinking. You will excel at developing talent and building adaptable, change-ready, high-performing teams, while staying relentlessly focused on meeting audiences where they are. Driven by a competitive spirit, you thrive on innovation and the excitement of market success. This isn't about maintaining the status quo-it's about charting a bold new course.

Responsibilities

Revenue & P&L ownership

• Own the station P&L. Build and deliver the annual operating and capital budgets and hit revenue and margin targets.
• Grow total revenue and market revenue share across core spot, political, digital/OTT, sponsorship, and new business. Personally lead the largest client and agency relationships.
• Forecast revenue weekly and monthly, manage pacing against budget, and act quickly to close gaps.
• Set rate and inventory strategy across broadcast, streaming, and digital to maximize yield.
• Build new revenue streams through content monetization, branded content, events, and partnerships, each with clear revenue goals and accountability.
• Hold sales leadership accountable for pipeline, new business development, and digital revenue mix.

Audience & content

• Redefine audience engagement across platforms, with audience strategy tied directly to monetization and rating-point growth.
• Make decisive, data-informed decisions on content, pricing, and investment that put the station ahead of market trends.
• Uphold the editorial independence and credibility of the newsroom, and work with the news director on coverage priorities without letting sales pressure shape the news.
• Oversee programming strategy, including syndicated program acquisition, schedule decisions, and local content investment.
• Grow local news ratings and digital audience in key dayparts.

Leadership & culture

• Lead and develop a diverse team and set clear revenue and performance goals for each department.
• Champion a culture of experimentation and measured risk-taking, with every new initiative judged on its revenue and audience return.
• Take ownership of company initiatives by rallying your team behind them, explaining why they matter, and holding yourself accountable for the results.
• Own succession planning for your market and build a bench of future leaders.
• Apply a startup mindset and financial rigor to reimagine a valuable legacy business.

Community & partnerships

• Serve as the face of the station in the community, building relationships with business leaders, civic groups, and philanthropic organizations that elevate the brand and generate revenue opportunities.
• Structure strategic partnerships that extend reach and produce measurable revenue.

Regulatory & compliance

• Make sure the station meets all FCC obligations, including the public inspection file, political advertising rules, EEO requirements, children's programming, and license renewal.
• Oversee emergency alerting and the station's role during severe weather and other local emergencies.
• Make sure advertising and sponsored content are clearly disclosed and follow legal and company standards.

Corporate & reporting

• Report performance, forecasts, and risks to corporate leadership clearly and on time.
• Work with group-level teams such as finance, legal, HR, and digital to carry out company-wide strategy in the local market.

Requirements

• A minimum of 10 years of progressive leadership experience in media/broadcasting.
• Proven P&L leadership with a track record of growing revenue and profitability.
• Experience growing digital revenue alongside linear revenue.
• Demonstrated success in growing audience engagement across multiple platforms.
• Deep understanding of digital media trends and emerging technologies.
• Working command of FCC rules, EEO requirements, and SOX compliance.
• A track record of transforming a legacy operation, such as launching new platforms, restructuring departments, or rebuilding culture.

Resumes can be sent to: careers@grahammedia.com

Graham Media Group is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, GMG will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

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