The VP, Group Account Director works with the Executive Leadership Team in support of all advertising, marketing and business efforts for the accounts. This role is responsible for collaborating, leading and inspiring teams in an effort to provide great work for clients across multiple marketing channels. The VP, Group Account Director manages and leads a team to bring creative and strategic thinking to every media experience. The VP, Group Account Director should be able to build strong teams and partnerships, establish the communication and responsibilities cadence across all internal teams and clients for which he/she is responsible. The VP, Group Account Director should be strategic, disciplined, an innovative thinker and have a broad understanding of traditional and digital media, marketing research, content marketing, social marketing and analytics. The VP, Group Account Director will work in a fast-paced environment and thrive in an entrepreneurial and results-oriented culture.
Responsibilities
Play a key role in all advertising, marketing and business efforts for the account
Collaborate with and lead agency partners and marketing team to ensure creative cohesion across channels and deliver on strategy, deadlines and budget management
Monitor performance and impact of all programs/platforms to maximize effectiveness
Develop relationships with client's senior level counterpart and jointly handle unfamiliar problems, situations or issues
Responsible for client discovery process (gathering all marketing information and historical learnings)
Understand the client's marketing objectives and develop measurements for ROI, ROO and others as needed
Responsible for ensuring clients' media and marketing needs are addressed and analyzed in order to develop an effective media strategy
Maintain awareness of new media, relevant industry and market trends; develop analyses and reports regarding those trends; and communicates to clients appropriate action steps regarding those trends
Assist in developing and presenting annual client P&L, compensation agreements, and oversees account profitability
Requirements
Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience
8+ years experience as an Account Director or Group Account Director in a full service agency
At least 3+ years of client service leadership experience, preferably brand or direct marketing experience at an advertising agency or client company, or product management at a client company
Proven leadership abilities and managerial experience as a disciplined team leader.
Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
A strong account management background, including past experience managing client accounts and supervising account teams
Success in presenting strategic solutions and POVs that engage consumers and build brands; proven ability to orchestrate large-scale programs across multiple platforms
Experience working collaboratively within a multi-disciplinary coalition of agency partners
Comfortably and effectively interact with senior leadership
Marketer of today with sound, hands-on integrated marketing experience
Great relationship building qualities
Strong coaching and mentoring skills
Experience identifying superior business building opportunities
Proven ability to manage multiple tasks while working independently
Strong attention to detail
A strong sense of urgency and commitment to get the job done quickly and with high quality
Excellent communication skills, both written and verbal, with people at all levels of an organization
New Resume Existing Resume
Numbers & Facts
Location
Fort Lauderdale, FL
Skills
Advertisingunmatched
Advertising Agenciesunmatched
Alliance/Partner Managementunmatched
Analysis Skillsunmatched
Brand Marketing (Branding)unmatched
Budget Managementunmatched
Cadenceunmatched
Channel Marketingunmatched
Coachingunmatched
Communication Skillsunmatched
Consumer Brandingunmatched
Custom Mediaunmatched
Customer Support/Serviceunmatched
Detail Orientedunmatched
Digital Mediaunmatched
Direct Marketingunmatched
Entertainment and Mediaunmatched
Entrepreneurshipunmatched
Executive Assistant Skills unmatched
Industry/Trade Analysisunmatched
Leadershipunmatched
Market Researchunmatched
Market Trend Analysisunmatched
Marketingunmatched
Marketing Objectivesunmatched
Mentoringunmatched
Multiplatform/Cross-Platformunmatched
Multitaskingunmatched
New Mediaunmatched
Performance Analysisunmatched
Presentation/Verbal Skillsunmatched
Product Managementunmatched
Profit & Lossunmatched
Return on Investment (ROI)unmatched
Sales Managementunmatched
Social Media Marketingunmatched
Team Lead/Managerunmatched
Time Managementunmatched
Trend Analysisunmatched
Writing Skillsunmatched
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