VP, OEM Program Headquarters

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Job Type

Full-time

Description

The VP, Program Headquarters for OEM Programs owns campaign revenue for our automotive OEM programs. This leader runs the headquarters team of inside sales representatives and account managers who contact franchised dealerships to provide ongoing customer service and sell OEM-sponsored sales and service campaigns.

The role sets the revenue plan, builds the outreach cadence, coaches the team to hit it, and serves as the senior point of contact for OEM program stakeholders. Success is measured in campaign enrollment, dealer participation, revenue against plan and customer retention.

Key Responsibilities

Revenue Ownership

• Own the annual, quarterly and monthly campaign revenue plan for assigned OEM programs and deliver it.
• Set pricing, packaging and promotional strategy for sales and service campaigns in partnership with OEM program managers.

Team Leadership

• Recruit, onboard, coach and retain a team of inside sales representatives and account managers.
• Set daily activity targets (calls, emails, demos, enrollments) and hold the team to them.
• Run weekly 1:1s and pipeline reviews; build individual development plans and a bench of future leaders.
• Own territory and dealer-list assignments, quota setting and the incentive plan.
• Ensure 99.5% retention rate of current clients by providing excellent customer service.

OEM Program Execution

• Serve as the day-to-day headquarters contact for OEM field, regional and national program stakeholders.
• Translate each campaign calendar into an outreach plan with launch dates, scripts, offer sheets and dealer-facing collateral.
• Report program results to the OEM: enrollment, participation rate, redemption and ROI.

Dealer Engagement

• Drive dealer enrollment and renewal in sales and service campaigns across the assigned dealer network.
• Resolve escalations from dealers, dealer groups and OEM field staff quickly and professionally.
• Capture dealer feedback and feed it back into campaign design.

Operations and Reporting

• Maintain Salesforce hygiene, call-tracking and campaign dashboards; report performance weekly to leadership.
• Build and refine playbooks, call scripts, objection handling and training content.
• Ensure compliance with OEM brand standards, co-op guidelines and company policy.

Requirements

• 5+ years leading an inside sales, account management or dealer-facing sales team, with direct responsibility for a revenue number.
• Proven record of meeting or exceeding revenue and activity targets through a team, not just individually.
• Experience selling to or working with franchised automotive dealerships (sales, F&I, fixed ops or service departments).
• Working knowledge of OEM program structures: campaign calendars, co-op and incentive programs, dealer enrollment and OEM field organizations.
• Hands-on Salesforce experience and comfort building forecasts and dashboards.
• Strong coaching skills: able to listen to calls, give direct feedback and lift individual performance.
• Clear written and verbal communication with dealer principals, OEM managers and internal executives.
• Bachelor's degree in business, marketing or a related field, or equivalent experience.

Preferred Qualifications

• Experience inside an OEM program headquarters, a tier-1 OEM agency or a dealer-services vendor.
• Background in automotive retail marketing, service retention or owner-loyalty campaigns.
• Experience scaling a team or standing up a new program or call center from scratch.
• Formal sales-management training.

Core Competencies

• Results-driven leadership - owns the number and holds the team accountable without burning it out.
• Coaching - develops reps through call observation, role play and specific feedback.
• Dealer credibility - understands how dealerships make money and talks to them in their terms.
• OEM stakeholder management - manages competing demands from national, regional and field program contacts.
• Operational discipline - runs a consistent weekly cadence of forecasting, pipeline review and reporting.
• Adaptability - adjusts scripts, offers and outreach when a campaign underperforms mid-flight.

Compensation

Team Velocity offers a competitive compensation package commensurate with experience and qualifications. The base salary range for this position is $180,000-$200,000 annually, plus a performance-based variable compensation plan with a target opportunity equal to 50% of base salary.

In addition, Team Velocity offers a comprehensive benefits package, including medical, dental, and vision insurance, a 401(k) retirement plan with company match, paid leave, wellness benefits, and more.

Next Steps

If you are interested in this position and would like to be considered, please COMPLETE the online application, and be sure to upload a current resume. NO PHONE CALLS PLEASE.

About Us

Team Velocity is a SaaS technology provider serving the automotive industry. We provide an omni-channel marketing automation platform and retailing solutions to OEMs and dealerships nationwide. We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity's proprietary technology platform Apollo analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue. Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to a final transaction. Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.