VP of Casino Marketing

Goodwin Recruiting
  • Saint Louis, MO
    1 day ago

    Job Description

    VP of Casino Marketing

    We're seeking a strategic, results-driven marketing executive to lead and elevate marketing performance across two large-scale casino hotel properties. This role is ideal for a leader who thrives in a fast-paced, data-driven environment and can translate insights into impactful, revenue-generating campaigns.


    Benefits

    • Strong base salary with competitive bonus and extras
    • Excellent Benefits
    • Growth Opportunities
    • Relocation Assistance
    • Great culture and fun environment

    What You'll Do

    • Lead and execute a comprehensive marketing strategy spanning direct marketing, advertising, digital/social, PR, promotions, and entertainment
    • Drive customer acquisition, retention, and revenue growth through segmentation, reinvestment strategies, and loyalty programs
    • Develop and implement annual marketing plans aligned with overall brand strategy
    • Analyze performance and ROI, optimizing campaigns for measurable results
    • Monitor market trends and competitive activity to proactively adjust strategies
    • Oversee daily operations, ensuring data integrity, compliance, and high service standards
    • Build, mentor, and lead high-performing marketing teams
    • Manage budgets and P&L performance to meet or exceed financial targets

    What You Bring

    • 7+ years of progressive senior marketing leadership with direct revenue responsibility in the casino industry
    • Proven experience in multiple and/or large casino or gaming environments (required)
    • Expertise across full-cycle marketing: analytics, campaigns, database marketing, promotions, digital, and player development
    • Strong financial acumen and ability to translate data into strategy
    • Exceptional leadership, communication, and decision-making skills
    • Bachelor's degree required

    Ready to lead bold marketing initiatives and drive measurable growth in a dynamic casino hospitality environment? Apply today.

    Numbers & Facts

    LocationSaint Louis, MO

    Skills

    • Brand Strategyunmatched
    • Budget Managementunmatched
    • Campaignsunmatched
    • Casinosunmatched
    • Competitive Researchunmatched
    • Customer Acquisitionunmatched
    • Customer Retention/Renewalunmatched
    • Data Qualityunmatched
    • Direct Advertisingunmatched
    • Direct Marketingunmatched
    • Exceeded Sales Goalunmatched
    • Gamingunmatched
    • Leadershipunmatched
    • Loyalty Programsunmatched
    • Market Trackingunmatched
    • Market Trend Analysisunmatched
    • Marketingunmatched
    • Marketing Planunmatched
    • Marketing Strategyunmatched
    • Mentoringunmatched
    • Operationsunmatched
    • Performance Analysisunmatched
    • Profit & Loss Managementunmatched
    • Public/Media/Press/Analyst Relationsunmatched
    • Return on Investment (ROI)unmatched
    • Revenue Growthunmatched

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