COMPENSATION: $250-325k total comp
LOCATION: Scottsdale, AZ
WORKPLACE SETTING: Hybrid (4:1)
ABOUT 10X HEALTH SYSTEM
10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well-being. With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting-edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance.
The company's comprehensive approach to health combines the latest advances in medical science, nutrition, fitness, and technology to offer a suite of services that include state-of-the-art diagnostic testing, individualized treatment protocols, and ongoing support from a team of world-class health professionals. 10X Health's commitment to innovation and results has established it as a leader in the health optimization space, catering to those who strive to push the boundaries of what is possible in their health journey.
OBJECTIVES
- Own the eCommerce P&L: revenue, gross margin, contribution margin, annual plan, quarterly forecast, and the weekly story behind the number
- Drive conversion rate, revenue per visitor, and average order value on the Shopify Plus storefront through merchandising, offer design, site experience, and a disciplined testing program • Set pricing architecture, promotional calendar, and discount discipline across the catalog; protect margin while growing volume
- Build the holiday and peak-period plan and deliver it
- Own how bundles, protocols, stacks, and subscription offers are presented and sold online, from product page to checkout
- Run a continuous A/B testing program across product pages, collections, cart, checkout, and post-purchase flows, with documented gains every month
- Design cross-sell and upsell logic that moves customers from an entry product (a test, a single supplement) into a protocol and a recurring relationship
- Set storefront content standards: imagery, claims-compliant copy, reviews, social proof, and clinician-backed credibility
- Own subscription enrollment, renewal, churn, and subscriber lifetime value; treat retention as a product, not a campaign
- Design and launch the online membership experience in partnership with clinical and product leadership
- Partner with Lifecycle Marketing so site, email, SMS, and app experiences are one continuous journey from first order to loyal member
- Own the Amazon P&L: catalog, content, pricing, advertising, brand defense, account health, and forecasting
- Decide whether Amazon runs in-house or through an agency, and hold whichever model you choose to a performance standard
- Build and defend the brand on Amazon against gray-market sellers and competitors in branded search • Assess and launch additional marketplaces (Walmart, TikTok Shop, others) with a clear incrementality case
- Own the Shopify Plus stack, app ecosystem, integrations, and the eCommerce roadmap in coordination with Technology; be the business owner the CTO builds for
- Own storefront analytics: GA4, Shopify analytics, and BI dashboards that connect site behavior to revenue and that leadership trusts
- Partner with Digital Growth on attribution so that paid traffic, organic traffic, and retention revenue are measured on one model
- Lead the eCommerce side of the brand platform and site relaunch
- Hire and develop merchandisers, CRO specialists, marketplace managers, and eCommerce analysts; build the function to match a nine-figure ambition
- Run a weekly eCommerce performance review and a monthly roadmap review with the CMO and executive team
- Manage agencies, app vendors, and technology partners to outcomes, and replace them when they fall short
- Digital revenue up materially year over year at improving contribution margin
- Storefront conversion rate, revenue per visitor, and AOV each up measurably against a documented baseline
- Subscription and membership revenue growing as a share of total, with churn down • Amazon running as a profitable, brand-defended channel with a clear in-house or agency operating model
- A commerce stack and analytics layer that the CEO, CFO, and CTO all rely on without caveats
COMPETENCIES
- You have owned a $50M+ eCommerce P&L, or scaled one to that level, with direct accountability for revenue and margin
- You have grown a DTC supplement, consumer health, telehealth, or wellness brand, or something similar, and you know the claims, compliance, and payment constraints that come with it • You are an expert in Shopify Plus and its ecosystem; you have run subscriptions at scale and can speak to churn mechanics from experience
- You have owned Amazon as a P&L, including advertising, listings, brand registry, and account health, and you know how to fight gray-market sellers
- You run a real testing program: hypotheses, sample sizes, clean reads, and shipped wins, not opinions about button colors
- You are fluent in GA4, Shopify analytics, SQL or a BI tool, and you can build the dashboard yourself if nobody else will
- You lead by doing: your team sees you in the admin, in the data, and in the customer journey every week
- You are comfortable in a founder-led, fast-moving company where the standard is growth and the question is always "what did the number do yesterday"
EDUCATION & EXPERIENCE
- 15+ years in eCommerce, including 7+ years leading a channel, team, and P&L at the Director level or above
- Proven track record growing DTC revenue for health, wellness, supplement, or regulated consumer brands
- Deep expertise in Shopify Plus, subscription platforms (Recharge or equivalent), and marketplace operations including Amazon Seller Central and Amazon Ads
- Experience with GA4, Google Tag Manager, Klaviyo or HubSpot, and business intelligence tools • Experience leading a site replatform, redesign, or major commerce technology project preferred • Bachelor's degree or equivalent experience
PHYSICAL REQUIREMENTS
- Ability to sit, stand, and work at a computer for extended periods
- Occasional travel for launches, partner meetings, and leadership offsites
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10X Health System recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners. If you require any accommodations during the application process or have any questions, please contact careers@10xhealthsystem.com.
NO SOLICITATION POLICY
10X Health does not accept unsolicited resumes, calls, or communications from staffing agencies or third-party recruiters. Any such submissions will be considered the sole property of 10X Health and will not obligate the company to pay any fees. Please refrain from contacting us regarding this posting.