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Web Strategy and Optimization Contractor

PeopleSERVE, Inc.

14 Cambridge Centre, Cambridge, MA

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JOB DETAILS
SKILLS
A/B Testing, Adobe Product Family, Analysis Skills, Best Practices, Biotech and Pharmaceutical, Channel Strategies, Content Management Systems (CMS), Content Structure, Continuous Improvement, Contract Research Organization (CRO), Customer Conversion, Customer Experience, Customer/Client Research, Customer/Consumer Behavior, Data Quality, Establish Priorities, Healthcare, Identify Issues, Information Architecture, Lead Generation, Maintain Compliance, Metadata, Metrics, Online Publications, Operational Audit, Performance Analysis, Performance Management, Performance Tuning/Optimization, Problem Solving Skills, Process Improvement, Regulations, Regulatory Compliance, Search Engine Optimization (SEO), Team Player, Testing, Time Tracking, Training Data Sets, Usability Engineering, User Experience Design (UXD), User Interface/Experience (UI/UX), Web Design, Web Programming, Website Conversion
LOCATION
14 Cambridge Centre, Cambridge, MA
POSTED
3 days ago
Contractor, Web Strategy & Optimization (Web Experience)
About This Role
We're seeking a Web Strategy & Optimization Contractor to own the company's website channel and digital customer experience strategy for HCP and patient audiences.
This role is accountable for driving website performance, user experience, conversion, engagement, and measurable business outcomes. You will continuously improve customer journeys, increase lead generation and revenue impact, and maximize return from the web channel.
You will partner closely with brand teams, UX/design, analytics, operations, and agencies to create frictionless, high-performing web experiences. You are equally comfortable shaping enterprise web strategy as you are optimizing site performance, diagnosing issues, and running tests that deliver impact.
What You'll Do
Own Web Strategy & Channel Performance
  • Develop and execute website strategy aligned to business objectives and brand priorities
  • Own performance of the web channel, including engagement, conversion, and business outcomes
  • Identify and prioritize opportunities to improve journeys, increase lead generation, and drive revenue impact
  • Establish a roadmap of enhancements across UX, content, performance, and discoverability
Improve Customer Experience & Journeys
  • Design clear, intuitive end-to-end website journeys for HCPs and patients
  • Improve user experience using customer insights, analytics, and usability best practices
  • Drive UX deep dives with Brand and Omnichannel Engagement leads to identify friction points
  • Ensure content is clear, accessible, and consistent across brands
  • Guide teams on best practices for information architecture, accessibility, and usability
Drive Conversion Rate Optimization (CRO)
  • Lead conversion optimization initiatives, including hypothesis development and A/B testing
  • Analyze user behavior (navigation, clicks, drop-offs) to identify improvement opportunities
  • Test and optimize page layouts, content, and features to increase engagement and conversion
Improve Website Performance & Technical Health
  • Identify and resolve issues impacting site speed, Core Web Vitals, and technical performance
  • Optimize pages for mobile experience, load time, and scalability
  • Monitor ongoing site health and proactively address performance issues
  • Partner with technical teams to enhance site stability and reliability
Strengthen Measurement & Analytics
  • Define clear success metrics (e.g., engagement, navigation, conversion) for each website
  • Partner with customer analytics teams to translate Adobe Analytics data into actionable insights
  • Validate tagging and data integrity in Adobe Analytics prior to launches
  • Track performance over time and continuously optimize for improved outcomes
Enhance Discoverability (SEO/GEO)
  • Support already existing activities to increase search visibility and discoverability (SEO/GEO) across web properties
  • Recommend optimizations to content, structure, and metadata to increase organic reach
Support Governance & Compliance
  • Ensure consistent use of approved templates, components, and content standards
  • Maintain compliance with privacy, accessibility, and regulatory (PRC) requirements
  • Embed best practices into web development and publishing workflows

What You Bring
  • 7+ years of experience in website strategy, digital experience, or web optimization
  • Proven ability to own and improve website performance and customer journeys
  • Experience in pharma/healthcare, including HCP and patient audiences
  • Strong expertise in conversion optimization (CRO), testing, and analytics-driven decision making
  • Deep experience with Adobe CMS and Adobe Analytics
  • Strong understanding of SEO/GEO and digital discoverability
  • Solid grasp of what drives effective websites: clarity, speed, usability, performance, and compelling content
  • Ability to interpret data, identify insights, and translate into action
  • Strong collaboration skills with ability to influence across teams and agencies
  • Familiarity with regulated environments (PRC) and digital compliance requirements

About the Company

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PeopleSERVE, Inc.

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