It is Haley's mission to be the best provider of your automotive needs through the continuous development of our people, products, and processes, creating satisfied, lifetime customers. Honesty, integrity, responsibility, and respect are the core values that the Haley Automotive Group stands behind, along with a heart for community service. With 12 thriving locations across Virginia, Haley is seeking a highly analytical, hands-on digital marketer to drive website performance, organic search growth, and the digital customer experience for our stores.
As we bring SEO in-house, this position will own website management, SEO/GEO, and paid media for an assigned group of Haley dealership websites. Our team will have two Website & SEO Strategists, each responsible for their own stores and working closely together to keep standards and strategy consistent across all Haley sites. The ideal candidate is equally comfortable building strategy and doing the work, from technical audits and content creation to local search, AI-driven search visibility, and paid media optimization.
This is not a people management role but requires strong leadership through influence, deep expertise, and a proactive approach to identifying opportunities that improve both marketing performance and the digital customer journey. Position is hybrid; however, the majority of time in the stores/office.
ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO:
- Own website performance, SEO/GEO, and paid media strategy and execution for assigned dealership websites, in partnership with leadership.
- Serve as the primary internal expert for GA4, ensuring accurate tracking, reporting, and actionable insights.
- Perform hands-on SEO in-house, including keyword research, on-page optimization, technical SEO, content creation, and schema markup.
- Conduct ongoing technical SEO audits using tools such as Google Search Console, Ahrefs, SEMrush, Ubersuggest, and Screaming Frog, resolving crawlability, indexation, site speed, and Core Web Vitals issues.
- Create and optimize website content for sales and fixed operations, including model, inventory, service, parts, and body shop pages that reflect each store's local community.
- Improve visibility in AI-driven search (ChatGPT, Google AI Overviews, Perplexity) through structured content and citation-friendly page structure.
- Manage local SEO for assigned stores, including Google Business Profiles, citations, and listing accuracy.
- Evaluate and optimize the end-to-end digital customer experience, identifying friction points and opportunities to improve user experience (UX) and conversion rate optimization (CRO).
- Provide strategic direction for paid media campaigns for assigned stores, including audience targeting, budget allocation, and messaging approach.
- Use GA4 and CRM data to develop reporting that connects marketing activity to leads, sales, service appointments, and ROI.
- Ensure website content, pricing, offers, and disclaimers follow OEM guidelines and FTC requirements.
- Partner with website platform providers and vendors to implement updates, resolve issues, and ensure alignment with business goals.
- Collaborate with Haley's other Website & SEO Strategist to share best practices, maintain consistent SEO standards, and provide backup coverage across all Haley websites.
- Leverage AI tools to scale SEO and content work efficiently while maintaining accuracy, quality control, and brand consistency.
- Continuously test, measure, and optimize digital initiatives to drive improved performance
QUALIFICATIONS AND JOB EXPEREINCE:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Automotive experience required.
- 3+ years of experience in digital marketing, analytics, or performance strategy roles.
- Deep expertise in SEM, SEO, GA4, and website optimization.
- Strong analytical mindset with ability to interpret complex data and provide strategic direction.
- Experience working with vendors and cross-functional stakeholders.
- Self-starter with ability to work independently in a remote environment.
OTHER INFORMATION AND EXPECTATIONS:
- Competitive salary based on experience.
- Health, dental, and vision insurance.
- 401(k) with company match.
- Paid time off and holidays.
- Opportunities for professional development and growth.
- Occasional travel to dealership locations as needed.