Cranberry Township, PA3 days ago
Required Education: Undergraduate BA/BS Degree (Business/Marketing/Communications focus)· Preferred Experience: Advertising or interactive agency experience Experience with online strategies & emerging digital technologies Experience requirements and preferred experience for SENIOR MarCom Specialist Role: Required Experience: 5 years' experience in a marketing role Past marketing strategy & goal development A thorough understanding of both existing and emerging marketing channels Ability to deliver consistent messaging across various channels Capable of leveraging AI tools to develop, personalize, and optimize marketing content, campaigns, and insights for improved engagement and performance Strong problem-solving and critical thinking skills Strong Project Management skills Strong Verbal and Written Communication Skills Strong Organizational and Problem-Solving Skills Maximum of 10% travel required Preferred Experience: Advertising or interactive agency experience Experience with online strategies & emerging digital technologies Required Education: Undergraduate BA/BS Degree Preferred Education: Business, Journalism, Communications, or Marketing concentration #LI-KH2 #LI-HYBRID. Also includes: Planning and executing digital content for website properties and blog, including images and copy Managing photo and video shoots tied to marketing campaigns Ensuring appropriate execution for lead nurturing activities tied to campaigns, trade shows, and events Planning and creating content for email campaigns, including newsletter content Acting as main contact for marketing agencies, including managing their workload · Analyzing and presenting comprehensive campaign reports Oversees tactical execution of marketing plans done by internal teams and vendor partners including interactive, online advertising, social media, and media relations initiatives, assuring message and brand consistency.