Newport News, VA30+ days ago
The role is responsible for creating and managing platform-specific content and marketing assets across digital, social media, campaigns, events, website, and customer communications, ensuring content is tailored to the audience, channel, and business objective to maximise engagement and effectiveness. A key focus of the position is digital attribution, analytics, and campaign optimisation, including tracking performance across channels, analysing audience behaviour, measuring ROI, and providing insights to continuously improve marketing outcomes and customer engagement.