Partner with our data platform and platform engineering teams to get member, customer, and engagement data flowing reliably into our data platform, including the events, identifiers, and consent data needed to connect identities across web, email, CRM, and commerce, so Marketing has a trustworthy, holistic view of the people we serve. Go beyond system health to behavioral observability: confirm that critical customer journeys, authentication, integrations, GA4 measurement, consent behavior, and e-commerce flows still work correctly after every release, so engineering catches and owns problems rather than customers discovering them.