There are no pre-built connectors for our CRM, so this means working directly with REST APIs, webhooks, Genesys Data Actions, event streams, and whatever endpoints our internal engineering team exposes. Get the most out of Cresta (agent assist, coaching, post-call summaries, QA scoring) and Genesys' native AI features, decide what's worth adopting versus what's vendor marketing, pilot it, and roll it out with real measurement behind it.