Define Marketing Measurement & Attribution Strategy: Partner with Sales and Marketing leaders to establish measurement principles, KPIs, conversion definitions, attribution methodologies and windows, incrementality approaches, and other frameworks for evaluating marketing effectiveness and connecting marketing investment to customer and commercial outcomes. Advance AI-Powered Analytics & Decisioning: Partner across Data Engineering, Data Science, Enterprise AI/ML, Marketing Technology, and Marketing to build scalable, governed capabilities that enable AI agents to generate insights, identify opportunities, recommend and optimize decisions, and orchestrate marketing actions with appropriate human oversight.