Primary focus is to (a) Achieve all sales objectives and specific volume goals through new customer acquisition, customer management, execution of account plans and brand strategies that will meet key performance indicators (KPIs), (b) manage relationship with customers, distributors, and internal resources (c) manage trade plans where needed and profitability of SKU mix. Overall Goal The Position: The National Account Manager (NAM) AFH position is accountable for the achievement of established volume objectives, account management, forecast accuracy, promotional execution, new item penetration, SBI Branded focus and overall AFH Sales Execution.