Partners closely with Software Engineering, Architecture, UX Design, and Quality Assurance to translate customer needs into intuitive mobile experiences and clear product requirements, user stories, acceptance criteria, and release scope; prioritizes the product backlog based on customer value, business impact, technical feasibility, risk, and strategic alignment while participating in Agile planning and development activities. Supports product delivery, launch, and continuous improvement by coordinating software releases, beta programs, launch readiness, training, and post-launch evaluation; uses product analytics, adoption measures, usability findings, and customer feedback to identify and prioritize improvements across mobile and supporting digital experiences.