Bachelor's degree from accredited college with specialization in marketing, communications or equivalent preferredMust possess a thorough knowledge of principles of effective communication, mass media, advertising, community relations, etc., as they relate to nursing facility operationsAbility to make direct sales calls, and to organize and deliver public presentationsMust possess ability to establish, implement and maintain effective marketing and public relations program. Plans, develops, organizes, implements, evaluates, and directs the facility's marketing and public relations programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.