Specialized experience is defined as experience performing the following types of duties: planning and directing a comprehensive community outreach and public affairs program to educate the public on an organizations initiatives, programs, and operations; coordinating an organizations information program, responding in writing and orally to requests from media and various publics and special interest groups; establishing and maintaining effective and cooperative working relationships with media representatives, general public, and specialized groups; organizing and coordinating media interviews, press conferences, and presentations to organizations to enhance understanding of significant issues; developing and disseminating new information materials using a variety of formats, including news releases, fact sheets, and articles for publication and various social media platforms; arranging and conducting community relations activities and other special events, workshops, seminars, and meetings with various organizations to stimulate program participation and identify audience concerns; and collecting and analyzing views and opinions of various publics to evaluate program effectiveness and recommend modifications as needed. In order to verify your Veterans Preference entitlement, please submit a copy of the Member Copy 4 of your DD-214 (Certificate of Release or Discharge from Active Duty); or if you are a current Active Duty member you must submit a certification on appropriate military branch letterhead that indicates: 1) your service dates; 2) expected discharge or release date from active duty with a release/discharge date no later than 120 days from the closing date of this announcement; and 3) the character of service (e.g., Honorable).