Lead end-to-end opportunity assessments for early- and mid-stage pipeline assets, including market sizing, competitive landscape analysis, unmet need evaluation, and target product profile (TPP) development through combination of primary and desktop research, and manage primary market research (physician, patient, payer) to inform positioning and forecast assumptions; manage relationships with external vendors/consultants. Partner closely with R&D program teams to provide commercial input into program-level decision models (e.g., go/no-go criteria, indication sequencing, trial design trade-offs, target product profile refinement), ensuring commercial assumptions and market realities are reflected in development strategy.