Generates new markets and interested groups; develops relationships with school guidance counselors, facilitates open house programs, and speaks at schools, community organizations, college fairs and job fairs; Provides office coverage and responds to inquiries from potential applicants, current applicants and public inquiries, in person, via phone, or by electronic means; Maintains current knowledge of student and academic programs, guidelines, policies, and procedures; Develops and maintains information files on prospective and current students and admissions data; tracks and follows up on these as necessary; Processes student applications and registers matriculated and non-matriculated students as necessary; Performs various administrative tasks such as: generating letters, maintaining student files, recruitment logs, preparing potential enrollment and admission reports, prospect lists, and student contact summaries; Utilizes various software and databases including but not limited to Banner, MS Office, and other private software; coordinates the electronic processing of recruitment and enrollment activities and information; Assists in the development of admissions policies, procedures, and forms to improve students service and office efficiency; Responsible for the day to day maintenance of admissions and enrollment processes as assigned by the Vice President; Works collaboratively with other offices integral to the admissions office, including academic affairs, advising, the bursar, financial aid, and the registrar; Complies with all System, College, State and Federal rules and regulations. Participates in various activities and College sponsored recruitment events to attract students, educate the public, and support the College’s enrollment and admissions goals; informs current and potential students, families and the community about student services and application process through open houses, express admissions events, information sessions, student orientation, etc.