Plans, creates, and schedules targeted communications for key target markets and niches at all stages of the graduate prospecting, recruiting, and student service experience; collects and analyzes data to more accurately and uniquely identify each market niche and to better understand the pertinent educational wants and needs; and writes general and highly specialized email, direct mail, web-based messaging, and telephone-based communications. Plans, conducts, and coordinates multifaceted research including operational and financial, regulatory and governmental, and market-driven demand and enrollment projections to assist academic units and to support the University's strategic enhancement and/or expansion of academic programs, academic program options, and graduate enrollment planning initiatives.