Pleasanton, CA28 days ago
Own end-to-end development and management of global onboarding, upselling and retention campaigns across channels (in-product, email, SMS, Push Notifications), including strategy, copy development, campaign setup, A/B testing, localization, reporting, and optimization with a goal to increase product usage and adoption, and to minimize churn and contraction. Deep, hands-on HubSpot expertise —including independently building multi-step workflows, configuring enrollment triggers and re-enrollment logic, creating dynamic contact lists and active segments, managing email templates and A/B tests, and generating performance reports.