This position works directly with the Museum's existing direct response marketing partners, advertising agency, paid media outlets, and potentially new external vendors to leverage the Museum's strong brand and build on its current direct response marketing efforts to successfully launch new programs, expand existing programs, and engage greater audiences. In addition to working closely with the Associate Vice President for Marketing, Assistant Director of Travel Marketing, as well as Museum colleagues in travel, sales, and the Jenny Craig Institute for the Study of War and Democracy, the Director also collaborates with Institutional Advancement on marketing efforts for membership, mid-level giving (Patriots Circle), and other fundraising initiatives.