The anticipated need is for: Advertising Technology, Programmatic Advertising, Advertising analytics, Advertising Media Buying and Planning, Influencer Marketing, Ad Management, Ad Copywriting, Ad Art Direction, Research and Campaign Evaluation, Quantitative Methods, Computer Applications for Ad and PR, PR for Non-Profits, Strategic Social Media Sports Media Relations; Public Relations Writing. The Frank W. and Sue Mayborn School of Journalism is an ACEJMC-accredited school with the only professionally accredited journalism master's program in the four-state region of Texas, Oklahoma, New Mexico, and Arkansas.