About you: Proven B2B/SaaS solutions marketing leader or Travel & Hospitality marketing leader with 6+ years of experience Demonstrated experience in building breakthrough solutions positioning and go-to-market strategies that drive marketing execution plans in fast-growth organizations Deep adtech & data industry knowledge and ability to rapidly digest complex concepts and translate them into digestible marketing output A strong strategic revenue-related background and mindset Ability to craft stories & narratives for cross-product solutions, focused on delivering business value to customers and prospects Experience working with product management, product marketing, marketing / demand generation, sales teams, and sales enablement, with an emphasis on enabling sales to successfully execute Strong business acumen with the ability to understand buyers most critical business issues and the ability to translate solutions capabilities into real business value Executive presence as well as strong leadership skills to influence across organizational lines Outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present views in a compelling manner Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment. You will: • Be the subject matter expert and strategic partner to the commercial team across your key partner customer types: Agencies, Data Sellers, Publishers, & Tech Platforms • Own crafting differentiated external solution narratives and messaging that elevate LiveRamp's market position and drives new business growth • By client type, contextualize client use cases, challenges, and solutions in the framework of LiveRamp products to drive consumption and adoption • Partner with Product Marketing & Enablement to develop easy-to-understand industry solutions-focused go to market programs, trainings, and content • Oversee the development of audience-based go-to-market strategies to achieve pipeline, adoption, and revenue targets • Educate the organization on your industries' key trends: market dynamics, client challenges, news and relevant competitor news, etc • Accelerate market awareness and solution adoption through compelling thought leadership content and customer stories • Produce high-value external content for all stages of the funnel • Identify new growth areas, new technology, and emerging product/service opportunities per industry and be the feedback loop to Product • Track, measure, and report against key solutions and marketing KPIs.