Based on insights and customer knowledge,identifybespoke CPD brands growth opportunities and help influence brands strategies and innovation planBuild and maintain true understanding of market trends and omni-channel category insights by leveraging Category Development toolkit such as, but not limited to: Cookbooks, Nielsen IQ, Rakuten, Spectra, Kantar, Suzy, Mintel, Euromonitor, Stylus, Netbase, Rival IQ, Nielsen Discovery, Numerator and CMI bespoke Metier and Shopper research. Support and attend planning meetings i.e. - National Sales Meeting, IMM, key strategic meetings with internal stakeholdersLiaison between Retailer Category team and internal; communicate key initiatives and category trends to Retailer Category team and filter internal requests out to Retailer Category team for streamlined communicationIdentify, share, and align on shopper specific category opportunities.