Collaborate with HCP Marketing, DTC Marketing peers across other brands and therapeutic areas, Customer Experience, Market Access, Medical Affairs, Regulatory, Legal, Public Relations, and Patient Support to integrate consumer strategy into the broader commercial plan and deliver a connected experience across the patient and prescriber journey. Reporting to the Executive Director, Marketing Strategy Lead, this leader will build, activate, and continuously optimize an integrated consumer marketing program spanning paid media, television, digital, social, CRM, and patient support channels, and will lead a team of consumer marketing professionals.