Position SummaryMy Senior Health Plan, a leader in the Medicare B2C space for nearly 20 years, is seeking a "roll up your sleeves", strategic, data-driven Digital Marketing Manager to lead our digital marketing efforts and drive brand awareness, customer engagement, and qualified Medicare lead generation. Track and analyze marketing performance using KPIs such as MQLs, SQLs, CPL, CAC, ROAS, conversion rates, and campaign ROI.Partner with Sales, Operations, Technology, Compliance, and Executive Leadership to improve lead quality and marketing effectiveness.