Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports - including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. The PMT serves as the technical as well as the business lead throughout the entire development lifecycle including scoping, planning, conceptualizing, designing, testing, documenting, and shipping the product to the end customer keeping in mind issues around tech debt, scalability, performance and latency, and compatibility with technology and business goals.