Own lead generation end-to-end - from strategy to execution to reporting - across brands, CMOs, and agency partners - Design and run multi-channel campaigns: LinkedIn, paid search, content syndication, email, and events - Build and manage a lead nurture system that keeps SocialNative in front of prospects through longer enterprise sales cycles- Work closely with the sales team daily - understand what''s converting, what objections are coming up, and adjust campaigns accordingly - Own the MQL-to-SQL handoff process and ensure leads arrive warm, qualified, and with context - Track and report on marketing-sourced pipeline, cost per lead, and contribution to revenue - monthly, no excuses - Identify the highest-leverage channels for our specific buyer profile and double down ruthlessly. PRODUCT MARKETING & SALES ENABLEMENT - Own go-to-market for new product releases and capability launches coming out of the AI pivot - Build and maintain the sales collateral library - decks, one-pagers, case studies, competitive positioning - Translate technical product capabilities into language that resonates with brand and agency buyers - Develop competitive intelligence so the sales team always knows where SocialNative wins and why - Be the connective tissue between what the product team is building and how it shows up in market.