As Principal Software Engineer, you'll define the platform's technical architecture, spanning Salesforce Commerce Cloud, Salesforce OMS, SAP, Braintree, and Hasbro's identity systems, and direct how AI and automation get incorporated across the commerce lifecycle, from customer engagement to fulfillment. As a senior technical leader, you'll architect systems, support engineers, and guide teams across storefront, OMS, data, and fulfillment areas, so technology supports every fan interaction at scale.