What the Role Entails: - Lead multi-channel campaigns with an emphasis on earned media, cultural storytelling, and social/digital engagement - Collaborate within IATs, working alongside creative, paid media, influencer, and experiential partners - Oversee campaign launches from start to finish inclusive of planning, event/activation production, management of talent partner(s), and development of media materials and social briefs - Ability to turn ideas into workable plans and presentations via decks - Build trusted relationships with senior clients, offering strategic POVs and counsel - Ensure programs are rooted in insights and measured against KPIs - Manage diverse internal teams and SMEs with clarity and organization - Lead by providing mentorship, fostering growth and innovation Who You Are: - Must have a strong passion for lifestyle and beauty brands, with a sharp awareness of emerging cultural and consumer trends - Proven experience executing successful campaigns that generated earned media, drove social engagement, and made a cultural impact - An expert in navigating Integrated Agency Teams, juggling multiple workstreams, and managing multiple clients - A strategic thinker with strong instincts for what drives earned media and social buzz - Strong ability to remain nimble and counsel clients through conflict - Aptitude for financial analysis - Confident working with senior clients and leading large teams - A natural leader with strong presentation skills who pays attention to detail - Sharp writing skills and a creative mindset - Commitment and dedication to the agency''s success as well as individual career Basic Qualifications: - At least 8-10 years†experience in agency, PR/Communications space - Experienced in leading account teams and integrated Media Strategy, ideally within the consumer or CPG industry - Bachelorâ€s Degree in Communications, Business Management, or related field Salary range: $125,000 USD â€" $165,000 USD Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employeeâ€s/applicantâ€s background, pertinent experience, and qualifications. As Vice President, you will be responsible for leading day-to-day business and spearheading high-profile, award-worthy, earned-driven integrated campaigns for two of some of our top clients including Nespresso & Unilever W&C brands.