This role sits at the intersection of product, commercial strategy, and member experience, working closely with design, business partners, our card-issuing bank partner (Wells Fargo), and other product teams to turn a complex set of benefits into a simple, compelling story. Use research, analytics, and experimentation to measure messaging comprehension, member activation, and repeat booking impact, iterating on messaging strategies and safely integrating AI-driven systems, tools, or workflows that improve member and business outcomes.