Hands-on Amazon Ads ownership at meaningful spend across Sponsored Products and Sponsored Brands, ideally including DSP, with examples of restructuring an account and moving CAC or TACoS, plus a working understanding of how detail page content, reviews, Buy Box, and pricing gate paid performance. Lead peak planning for product launches, BFCM, holiday, and Amazon deal events including Prime Day, covering budget scenarios, creative readiness, and bidding strategy, along with our Google and Amazon rep relationships and beta access.