We are now investing in a significant commercial transformation: sharper channel strategy, rebuilt account planning, disciplined pricing, and new products aligned with where American consumers are heading, including protein and smoothie blends, clean-label ingredients, and value retail formats. Innovation and marketingRepresent the customer and channel while overseeing the innovation process: identify white space, sponsor concepts with retail buyers, and drive commercialization with Operations, Quality, and R&D.Lead Wawona's marketing efforts to strengthen brand positioning, customer engagement, and product launches.