As a creative-engineering unit, TCS Interactive brings strategy, design, data and technology together as one, so we are looking for a leader who is equally comfortable operating at the intersection of marketing, sales, service, digital experiences, technology, data and creativity - and one who brings a practical point of view on how GenAI and agentic are reshaping brand experiences. 15 years' experience in consultancy or agency, in steadily advancing roles developing and selling services within digital business strategy, experience transformation, strategic development, growth strategy, go-to-market strategy or similar functional domains.