Defining requirements for data pipelines and data models in partnership with our Data Engineering team: identifying relevant KPIs and data sources, determining the best path for connecting data into our database, and establishing business rules for downstream visualization and analysis. A functional understanding of the broader MarTech/AdTech stack: advertising platforms (Google Ads, Meta Ads), analytics (GA4, Adobe Analytics), tag management (GTM, Tealium, Segment), and data aggregation/visualization (BigQuery, Funnel, Looker Studio, Tableau, Looker).