JOB RESPONSIBILITIES: • Manager related duties to include following with wholesalers: weekly tracking vs budget, monthly Wholesaler Performance Reviews, daily/weekly/monthly communication on all Non-Alc related initiatives • Direct liaison from Non-Alc Corporate team to Region team • Trains wholesalers on all aspects of Non Alcoholic brands: Route to market, Non-Alc selling to retailers, pricing, Independent sell-in (Free Fills, Customer Market Agreement) • Recommends and implements Non-Alc sales strategies for improvement based on market research and competitive analyses • Creates, presents, and tracks sales incentive programs to wholesalers • Shares / creates best practices to drive Non-Alc growth • Works with Non-Alc Key Account Managers for weekly follow up on Items Not Brought In Reports and other key gaps for each major chains & programs that are sold in • Organizes and executes effective Market Blitz's w/ Brewery Sales force • Manages Regional Non-Alc annual budget, requesting incremental funds when necessary, and completing post-even analysis to determine ROI of various line items. COMPANY: We are home to the nation's most iconic beer and beyond beer brands, including Michelob ULTRA - America's #1 top-selling beer - as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands.