The role is responsible for developing and evolving customer segmentation strategies, partnering closely with Customer Data Platform (CDP) business owners to define audiences and customer cohorts while ensuring segmentation frameworks are actionable, scalable, and aligned to enterprise priorities. Working closely with partners across Marketing, Lifecyle, Loyalty, Digital, Merchandising, Operations, Technology, and Analytics, the Senior Manager identifies customer needs, behaviors, and pain points and helps prioritize opportunities that deliver meaningful customer and business outcomes.