Define and continuously refine ideal customer profiles, personas, use cases, buying triggers, pain points, and customer journeys using customer research, competitive intelligence, win/loss insights, product usage signals, Sales feedback, and market data. A critical part of this role is translating product strategy into top-, middle-, and bottom-of-funnel marketing programs and content that generate demand, educate prospects, accelerate buying decisions, and create expansion opportunities with existing Appfire customers and app users.